NU Business Students Excel in Marketing Presentations: Collaborating with Jameel Motors for Real-World Success

We are so proud of our Business students for their outstanding final presentations in the Principles of Marketing course.

It was a very exciting journey in collaboration with Jameel Motors to support launching their recently introduced vehicles into the Egyptian Market.

Students worked hard to devise a proper marketing plan from objectives to execution moving along with understanding the very dynamic automotive industry, consumer behavior, and buyer persona, to put together their marketing mix strategy and IMC approach.

It is great to see how learning by doing pays off when students are so confident discussing their views and putting together well-formulated marketing plans. The best team members are granted an internship opportunity at Jameel Motors.

We extend our appreciation to Jameel Motors for giving our students the opportunity and exposure. These projects were under the supervision of Dr. Noha Alaa, and TA Haidy Hassan.