Empowering Digital Marketers with Ms. Nour El Gammal

Nile University School of Business had the pleasure of hosting Ms. Nour El Gammal delivering the Content Creation session in the Digital Marketing Course. Ms. Nour guided our students through the strategic directions that relate the brand DNA with the content strategy, the different types of content a marketer should develop, the various frameworks of content, and the anatomy of social platforms. We also delved into the storytelling approach and how it helps the brand to stand out through relevant narratives and stories that align with all strategic directions to fit the brand persona and the buyer persona, ultimately differentiating our brand and achieving its objectives.

A heartfelt thank you to Ms. Nour El Gammal for such an engaging and valuable session. This was part of the Digital Marketing Course under the supervision of Dr. Noha Alaa and TA Haidy Hassan.